![]() ![]() Each participating grower commits to adherence of quality requirements. Hopkins provides clear and distinct standards for production in addition to promotions. ![]() STEPABLES growers are discernible by an attuned approach to production, marketing and selling. “Garden center owners and managers benefit from a more streamlined brand program that spans multiple product sources and the assurance that presentation and performance will remain consistent.” She says many independent retailers have stated the advantages for them are similar. “The growers benefit from volume buying control, mass product exposure, and the confidence in knowing the plants will be marketed for them, which allows them to do what they do best, grow great plants,” says Hopkins. The benefits for the growers and retailers are symbiotic. The plants are sold nationwide and throughout Ontario. Grower by grower, Hopkins was able to create one of the largest consortiums in the industry and enhance production to suit. Simultaneously, she met with select growers and invited those she knew would support and benefit from the program to join the alliance. She conducted research on consumer buying behaviors to matching products with specific homeowner needs. She also realized the powerful impact the cohesive members could make on the marketplace, providing a comprehensive product and marketing package to the retailers carrying the branded line of plants.Īlthough Hopkins’ long-ago vision for a national plant program was viable, she knew she would need to partner with a full team to accomplish it. Passionate enough to initiate and direct a national plant brand, Hopkins knew that a group of growers working jointly would benefit the participants in ways each could not imagine on his own. ![]() It all started as a multi-faceted concept to enlist regional growers to achieve national brand awareness and product development on the part of Fran Hopkins, president and CEO. Under A Foot Plant Company, a horticulture-based business headquartered in Salem, Ore., created and launched the STEPABLES plant brand of creeping perennials several years ago and has been going strong ever since. Grower Margin Erosion: What Causes It, and What You Can Do About It The members individually contribute and, thus, cooperatively develop a synergistic core that equates to higher levels of return on investment and involvement. Even given the effort necessary to accomplish such objectives, the involved growers are finding the alliances better in many ways than making a go of it on their own. The end result is meant to provide comprehensive plant programs–along with high levels of marketability–to garden center owners, managers and buyers. Doing so lends power and status to all of the participants, not to mention the talent and capacity to contend with other national plant development entities. The industry is experiencing this change in the form of would-be area-restrictive growers coming together with the common goal of producing, distributing and selling mass live goods under one mutual brand or trademark. Unified regional growers, otherwise competitors, are changing the ways in which plants are grown and sold from coast to coast. When this advantageous combination is paired with the physical place of retail, the garden center, the four Ps are aligned and positioned to generate sales. Grower consortiums provide trialed plant products carefully packaged according to tactical branding principles, promotional programs consisting of national advertising, marketing, personal selling and public relations, as well as consistent pricing structures that make buying easier and more manageable for retailers. You may purchase an unlimited number of Event Permit blocks each year.By combining the strengths of regional growers and sharing strategic brand and product standards, the industry’s grower consortiums put forward collective offers for the retailer that are difficult to match. You may purchase additional Event Permits blocks containing 10 permits for $50 per block. One Event Permit equals one day (or any portion of a 24 hour period) of operation.įor each event, you must contact at (512) 463- 7660 to request a permit at least one day before the event.Ĭlass 1 – 4 licensees may only use Event Permits to sell at trade shows, garden shows, or other horticultural exhibits. Any business that grows or distributes plants with the intent to sell in one or more permanent locations needs a Nursery Floral License for each location.Īny business that grows or distributes plants with the intent to sell in temporary markets or at a temporary location needs a Nursery Floral License Class M and an Event Permit for each event.Īn Event Permit is required to sell or distribute nursery products or floral items at a temporary location. ![]()
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